Effect of Generic Promotion of Flowers on the Use of Retail Flower Outlets
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چکیده
AIDs demand models are used to test if the generic promotion of fresh-cut flowersinfluenced the market shares for florists, supermarkets, and other retail outlets. Were thegeneric efforts outlet neutral? Generic promotions of fresh-cut flowers is shown to be outletneutral while the brand advertising increased florists’ market share.
منابع مشابه
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تاریخ انتشار 1998